Featuring John Friedman

Issues from Climate Change to Social Justice have been gaining prominence and affecting everything from where people shop, what they buy and for whom people are willing to work. Today members of our workforce have very different - and strong - attitudes about the role they expect businesses to play in society and to address these concerns. John coined the term 'Batman/Bruce Wayne paradox' to explain how people differ in their attitudes toward making a living, giving back and wanting purpose with their paychecks.